Jan 14, 2025
More than 75% of the population chooses it over other beverages such as red wine (53%), white wine (46%), or spirits like vodka or whiskey (51%).
The study found that men are more likely to drink beer: 82% versus 71% among women.
In terms of generations, Generation X (43-58 years old) uses it most regularly (82%), followed by Boomers (59-65 years old) at 81%, Millennials (27-42 years old) at 78%, and Generation Z (18-26 years old) at 51%.
Spanish people choose beer for a variety of reasons, the main ones being its refreshing properties, its flavor, and the fact that drinking beer promotes social interaction..
Regarding the amount of beer consumed per person per year, according to data from the Landgeist website, Spain ranks only 9th among European countries. In 2023, the average annual beer consumption per Spaniard was 93 liters.
The Czech Republic ranks first with an average of 135 liters per person.
The other countries following the Czech Republic are also located in Central Europe. Austria (126 liters) and Poland (114 liters) occupy second and third place, respectively. Germany ranks fourth with 111 liters. The fifth highest-consuming country, and the highest outside this part of the continent, is Romania, with 107 liters.
Países con mayor consumo de cerveza de Europa | Consumo medio (litros) |
República Checa | 135 litros |
Austria | 126 litros |
Polonia | 114 litros |
Alemania | 111 litros |
Rumanía | 107 litros |
Letonia | 98 litros |
Irlanda | 98 litros |
Croacia | 95 litros |
España | 93 litros |
Lituania | 92 litros |
What type of beer do Spanish people prefer?
According to data from Internet platforms on key queries about Spaniards' favourite beer brand in 2024, as well as surveys conducted, Spaniards prefer national beer brands. Spaniards' favourite beer is Estrella Galicia (64%). It is followed by the brands Mahou (56%), Alhambra (39%), Cruzcampo (38%) and San Miguel (36%)..
Here is a ranking of the top ten most popular beers in Spain for 2023-2024:
Estrella Galicia
Mahou
Alhambra
Cruzcampo
San Miguel
La Virgen
El Águila
Turia
La Sagra
Estrella Damm
Unfortunately, the famous Madrid brewery Cervecería La Virgen announced in March 2024 that it would cease operations, so we expect a shift in the ranking of beer brands loved by Spaniards.
Among the most consumed international brands are Heineken (preferred by 58% of Spaniards), Corona (38%), and Amstel (36%). In fact, almost 90% of respondents said they drink domestic beer, compared to 11% who consume more imported beer, especially German..
Reports show that craft beer is leading the way. A trend that is reflected in the rise of craft beer fairs, new local and regional brands, and previously unavailable beer options, IPAs, radlers, roasted beers, non-alcoholic roasted beers, dark non-alcoholic beers, gluten-free beers, and more..