Torrevieja announces the results of its Christmas window display competition

Torrevieja's Christmas shop windows once again became part of the city's cityscape and festive spirit this year. The municipality announced the results of the 22nd Concurso de Escaparatismo Navideño 2025—a traditional competition that not only encourages the creativity of local entrepreneurs but also literally makes the city's streets warmer and brighter.

Dozens of retail and service businesses participated in the competition. A jury of representatives from trade associations and municipal services assessed the originality of the designs, the use of Christmas symbols, and the overall contribution to the city's festive atmosphere.

Five winners were selected, each of whom, in their own way, contributed to the overall festive spirit of Torrevieja. Five winners – five different stories

1st Place – Farmacia Laura Paredes

Farmacia Laura Paredes (Calle Fragata, 36) took first place, confirming its reputation as more than just a retail outlet, but an essential element of the city's daily life. They have long offered medication orders via WhatsApp and same-day delivery, which is especially popular among senior citizens and those with limited mobility.

This year's Christmas display was a logical continuation of this philosophy – calm, caring, and people-oriented.

2nd Place – Guardería Piolín

Second place went to Guardería Piolín, a preschool that has been operating in Torrevieja for over 25 years and is well-known to several generations of families.

The establishment specializes in children aged 0 to 3, combining care, development, and creative activities. This year's Christmas window display looked as if it had been designed by the children themselves – bright, sincere, and lively, which was noted by the jury.

3rd Place – Clínica Dental Dr. Jorge Requena

Third place went to Clínica Dental Dr. Jorge Requena, headed by Dr. Jorge Luis Requena Sánchez, a dentist with over 20 years of professional experience.

The clinic is known in the city for its wide range of services, from pediatric dentistry and orthodontics to aesthetic procedures. Their Christmas window display managed to unexpectedly combine a medical theme with a warm, family-friendly holiday spirit.

4th Place – MAEZ Boutique

Fourth place went to MAEZ Boutique, a fashionable store that this year emphasized elegance and minimalism, emphasizing the Christmas theme through style, light, and meticulous details. The window display became a noticeable focal point for passersby and seamlessly blended into the festive decorations of the central streets.

5th Place – Turronería C. Arques Plá

Fifth place went to Turronería C. Arques Plá, one of the city's most recognizable gastronomic brands. Their window display evoked the classic Christmas flavor of the holiday, where traditions, sweets, and family gatherings go hand in hand.

The Torrevieja Christmas Window Display Competition has long since ceased to be a mere decoration competition. It has become a reflection of how local businesses share the same life with the city – caring, educating, healing, clothing, and delighting, all while creating a festive atmosphere.

That's why every December, these window displays become an integral part of Christmas Torrevieja – vibrant, warm, and very human.